Work and the Victorian Trade Press Welcome to your Work and the Victorian Trade Press Who was the stand-in editor of the Stationary Trade Review in 1887? Andrew Lang Fritz Lang G.D. Stewart What the advantages of advertising for a magazine? ads make the magazine looks more attractive Advertisers pay up front before the adverts appear in the journal; purchasers of a journal pay after the journal has been printed adverts keep readers informed of the latest trends and so the magazine appears up to date a lot of advertising is repeat advertising: advertisers buy up space in a magazine for long periods in advance, and pay up for it in advance too Time's up
