Baker and Confectioner, vol. 10, no. 238, 22 January 1897

To see the whole volume all on one zoomable page, go to the Metabotnik upload here.

The leader, deriving on the recent Queen’s Speech, concerns ownership legislation and there is an interesting 2nd article on advertising inspired by one in the January issue of The Nineteenth Century (by Henry John Palmer, the Editor of the Yorkshire Post), but the emotional energy seems to centre on an obituary of Peter Reid, a well-known confectioner and purveyor of “Forfar Rock” who became very wealthy (see pp. 53 and 57). Reid became Provost of Forfar (a town north of Dundee) and a prodigious benefactor. His obituary is as typical of the model biographies characteristic of trade and professional periodicals as the competition the periodical advertises on its last page.

Simple small cake recipes return here in the column “SALEABLE SHOP GOODS FOR COUNTER
TRAY AND WINDOW” on p. 56

Penny Clarendon Cake
Brighton Cake
Triangle Cakes – with wholemeal flour
Penny Langley cakes
Oriental Cakes – basically an apricot Swiss Roll with icing and pink-coloured desiccated coconut
Clippard cakes
Penny Dutch Cakes (this version is based on bread dough with added sugar, butter, treacle and lemon)
Tavistock Cakes

Correspondents add variant recipes to those that the periodical has given before (see in this issue p. 64 for Genoa Cake and Tipsy Cake)

PDF of the issue.

5-Baker-and-Confectioner-10-no-238-22-January-1897

Downloadable images of the issue (JPEG).

The advertising supplement

Apart from its first two pages (which was the issue cover), the advertising supplement survives in the paper copy this scan is based on (that is, from p. iii onwards), though it is displaced towards the end of the volume away from the monthly number it was originally attached to (you can see the position in the Metabotnik version which was based on the ordering of the pages in the bound volume we have). On this page, we have rejoined the parts since it would have come out with this 22 January 1897 issue.

Note the ads for the American butter-substitute Cottolene (used in several recipes for cakes in this and previous issues; the Liverpool agent Bigland, Sons & Jeffrey’s had a monopoly on its import), food colouring (again used in several recipes) and the striking image for “Sensation” flour where a little girl with glasses scandalously seems to be enjoying a “sensation newspaper” that adults only should read.

5a-Baker-and-Confectioner-supplement-22-January-1897